Lead generation is tough. Most leads come to you completely cold. You can’t just rely on your reputation to convert them to clients right away.
You need a play to get them interested enough to hand over their details, and then you can start building up your rapport and trust with them. The problem? Most avenues have been exhausted or are ill-effective.
Like “free” eBooks. How many have you seen your competitor offer? Often they’re just regurgitated surface-level advice and leads know it. It reflects poorly on the coach, AND that doesn’t convert leads. For the time, energy, and money you spend getting them created, it isn’t a wise return of investment.